Know why ROAS dropped before anyone asks
Your campaign managers can see that ROAS dropped. They can't see why. Orion investigates automatically—surfaces the root cause before your team has to dig—and delivers the finding with the supporting data.
“Facebook ROAS dropped 23% last week. Primary driver: CPM increase in the 25-34 female segment, up 41% vs. prior week. Competitors are bidding up this segment ahead of March Madness. Recommend shifting $40K to email where we're seeing strong open rates this week.”
Your AI analyst for every campaign, channel, and attribution model
AdTech and MarTech teams sit at the intersection of massive data volumes and urgent business questions. Orion monitors continuously, investigates proactively, and delivers narratives—not dashboards.
Root Cause Analysis
Don't just see that ROAS dropped—know exactly why, down to the segment, creative, and channel.
Attribution Intelligence
Orion reads your dbt and LookML models to write SQL that matches your specific attribution logic.
Proactive Monitoring
Catch CPM spikes, signal loss, and audience fatigue within hours—not after a 2-day investigation.
Instant A/B Significance
Surface statistical significance before you think to look—so the moment never passes.
Answers before questions
Monday morning, before anyone asks—a narrative delivered to the CMO's inbox. What moved, why, and what to do about it. No more “Can you pull a report on last week's performance?” requests that take 2 days.
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Your attribution model, understood
AdTech companies have complex attribution logic baked into their LookML or dbt models. Orion reads that logic and writes SQL that understands your specific attribution model—not generic queries. This is what competitors can't match.
Navigate signal loss with confidence
iOS privacy changes, platform algorithm shifts, and cross-channel complexity make attribution harder every quarter. Orion continuously monitors your data for signal degradation and surfaces what's actually driving performance changes.
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Your analysts do strategy, not ad hoc requests
Marketing analytics leads are drowning in 15+ ad hoc requests per week with no time for proactive work. Orion handles the monitoring so your team can focus on the strategic analysis that actually moves the needle.
Typical delay in detecting campaign anomalies—costing thousands in wasted spend
Weekly ad hoc requests buried in every marketing analytics team's queue
Average time to answer “Why did performance drop last week?”—Orion delivers it Monday morning
"Orion's ability to transform 40 hours of manual analysis into just one houris a game-changer."
Read the Case StudyJoe Vargas
Director of Business Intelligence
NABC
Business Intelligence you can trust
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See what your team looks like with an AI Analyst.